If you are more of a PPC professional than an SEO expert, you would probably appreciate this PPC Song a lot more. Listen to the PPC Rap song: The Paid Search 101 Rap by m0serious.
Complete lyrics below:
You want to start SEM well heres what to do.
Focus on a product and find a niche too.
You want to get the listing,
I’ll give you some assisting
SEO & SEM, they are coexisting!
To cover all the bases,
you must have patience.
Research all your keywords and your phrases.
They all sound good but they may not be a factor.
Several ways to check and I prefer Wordtracker
Very vague phrases should get denied,
longtail keyphrases are more qualified.
Check the CPC, that’s the cost per click.
Make a judgement call, if it’s worth that hit,
If it is, then keep it.
If its not, then delete it.
Stay within your budget, that’s not a big secret.
Track your results, reporting is critical
and set your goals right be Google analytical.
Google Adwords and Yahoo Search Marketing
if your business local make sure you geo-targeting.
The user only clicks on what sounds best,
make sure you use very descriptive ad text.
It’s a must that you use correct landing pages
if they see what they want, they easily [get] persuaded.
When they convert that’s a win win,
when your site is bookmarked they’ll come back again
CPC will go, CTR will skyrocket,
ROI will get better, that’s more money in your pocket.
And if you smart, you’ll invest in more phrases
but that’s up to you, I’m just giving you the basics
you got it then fine, if you don’t hit rewind
listen closely and play it back 1 more time.
That’s just the start anymore might cost
I have to deal with my boss
If I tell you the secret sauce
like using paid search to enhance SEO
and revolving ad text is the way to
uh oh, I gotta go, that’s too much for you to know
but if you want more, wait for the next video.