SEO people are everywhere and seem to increase in a fast number. Some people know it, some people don’t. Some people think they do, but they really don’t. And this is where companies intending to hire SEOs or looking for companies to do SEO for their own businesses, are looking for certification credentials. More on this topic can be seen in David Temple’s SEO/SEM Certification blog.
Unfortunately, the origin of SEO people came from all sorts of backgrounds, usually people who were writers for websites, web designers and web developers, or internet marketers wanting to learn more how to effectively market online on search engines and this industry became a helping industry where people share information with others.
Now as more and more SEO people increase, there seems to be a need to find out who knows what and how much people know. There are clients and companies that will accept results as your credentials which so far has been working for me, by showing them the search engine ranking results of my own SEO clients. Unfortunately, that does not work with everyone and a certification help convince them that you have reached a certain level of knowledge capable of delivering the results the client want.
I then decided to take a look into several certification programs and will probably go through them one at a time and just present to the world, hey I’m certified! Just to gain even more trust. And in my search, there are tons of schools out there, left and right, offering their own certification, I only found 1 that actually has an SEO State Board Certification. You will be an SEO certified in Pennsylvania, it is from SEOTraining.org. Yes you read it right, State Board for SEO, by the state government. You get to be a Certified Sewage Enforcement Officer!