Hits

We used to look at hits until we learned hits was deceiving…

Unique Hits

We looked at unique hits and it was better, but still not a true metric. Fake traffic can be generated…

Ranking

We used SEO and PPC more, ranking was important. High ranking was a need. Nearer to the top was what everyone wanted. Until we realized, ranking gives nothing but a rank. It did not always increase revenue. Continue reading →

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