Although this is an actual serious SEO issue, I find this humorous.
What is NOODP?
As a background first about NOODP, this is a meta tag used to exclude the description text displayed by search engines where the descriptions are pulled from the Open Directory Project.
I had a friend that onced asked me over the phone: “What the f**k is the Open Directory Project? I cannot find it, is it www.opendirectoryproject.net?” *LOL*
For noob SEO, the Open Directory Project or ODP is www.dmoz.org. It is one the directory that has been out there in the very early days of the Internet and is human edited so search engines trust ODP’s credibility. Since the sites submitted to ODP that get approved and listed, are considered highly credible, sometimes search engines use the description from ODP and is displayed in the search engine results.
NOODP is a meta tag in this format:
This is used to exclude the ODP description pulled from ODP. I first heard about this from Jenstar’s interview with DaveN on the online program Click This. Where they mentioned the tag was made by MSN and Google has recently announced the support for it.
NOODP Does not only not work on Google, it even does the opposite!
I find this funny actually. A friend of mine, Mishon Tuknov whom I used to work with in a another company told me about it and wrote about it in the DP community. This is funny, the NOODP on Google is actually making Google actually use the ODP descriptions. It is working like a YESODP. *LOL*
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Isulong SEOPh » Isulong SEOph ranking review, the prizes and Google’s NOODP malfunction
August 12, 2006 at 11:51 pm
isulong seoph
September 7, 2006 at 12:47 am
Latest update is his descriptions are fixed and people on DP said just to wait. I do not know if he took out the tag or not. But the DP link is there and you can go there to be updated how that story went.
Holly
November 6, 2006 at 3:49 pm
Will adding the NOODP tag effect my keyword phrases or ranking?
Ituloy AngSulong
November 6, 2006 at 6:27 pm
Nope, it will just affect your description displayed in the search results. Sometimes Google and MSN sometimes use the descriptions you have on DMOZ (aka Open Directory Project or ODP). If you want Google to NOT display DMOZ descriptions, use the NOODP tag.
This will not affect ranking. And for many Internet marketers that are content copy critical, want absolute control of every word written to make a sale, a lead, or any type of conversion. Sometimes search engine result descriptions can influence people to click them more, depending on how it is written.