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Engagement – What's the Next Metric?

Hits We used to look at hits until we learned hits was deceiving… Unique Hits We looked at unique hits and it was better, but still not a true metric. Fake traffic can be generated… Ranking We used SEO and PPC more, ranking was important. High ranking was a need. Nearer to the top was

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Posted on August 25, 2008 by Benj Arriola, 6 comments

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