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About Me

I’m Benj Arriola, an SEO Professional. Some like calling themselves, SEO Experts, SEO Gurus or whatever great titles. Somehow I don’t like self-proclaiming myself these titles and I’d rather prefer other people calling me this. I prefer calling myself SEO Professional simply because this is my current profession, it’s my career.

Benj Arriola’s SEO Story

Doing SEO as a Web Designer/Web Developer (2004-2006)

I’ve been playing around with SEO since 2004, while working as a web designer/developer at Einstein Industries. I was mainly doing frontend HTML/CSS/JavaScript codes and occasionally some backend scripting in PHP/MySQL if needed by a site. Most of the SEO I learned was from the onpage SEO guidance given by the main SEO people there, during those days, they were Andy Waer, Mike hawkins and Derek Ashauer. They were the ones reading about SEO, attending conferences, and I simply just did everything they told me from a coding/designing standpoint. It was Mikhail Tuknov that was pointing out cool SEO stuff that was more than standard practice at Einstein Industries. And it was Camron Deen at pointed me to WebmasterRadio.fm and was addicted to the shows there from 2005 to 2007.

A fan of WebmasterRadio.fm (2005-present)

This is when I got hooked on the show and started to become fans, avid followers of Todd “Oilman” FriesenGreg “Web Guerrilla” Boser, and also Daron SEGuru Babin. And eventually after listening for years, I became fans of more people like Todd “Stuntdubl” Malicoat, Jeremy “Shoemoney” Schoemaker, Dave Naylor, Mikkel DeMib, Yoast De Valk, Neil Patel, Vanessa Fox, Barry “Rustybrick” Schwartz, Ben Pfeiffer, Chris Boggs, Danny Sullivan, Tim Mayer, Matt Cutts and many more!

The Transition to SEO as a Career  (2006)

After leaving Einstein Industries and worked briefly as a web designer/developer for Geary Interactive, I wanted to move to the SEO department but there was really no need for that department then, I was more need in the web design/development department. So the first SEO opportunity that came along, I grabbed it. I ended up working at the defunct company Interactivate as an SEO specialist and mover over to BusinessOnLine in 2007 as an SEO Engineer. And then went on to Internet Marketing Inc. in 2010 as the SEO Director.

Winning SEO Competitions, Winning a Brand New Car (2007)

I have joined several SEO contest in the past and has won several. In any SEO contest, the general is a keyword phrase is given and a deadline date. And who ever ranks the highest on the deadline date wins. Each contest will add in their own tweaks to rules. And below is my contest winning history:

  • 2009 Sulumits Retsambew SEO Contest by NetBuilders.org – 4th Place
  • 2008 Promote Your Business SEO Contest by Branders.com – 2nd Place
  • 2008 SEOContest2008 by UK Webmaster World – 2nd Place
  • 2007 SEO World Championship by GetUpdated – 1st Place
  • 2006 Vogermilten SEO Contest – 1st Place
  • 2006 Ituloy Angsulong SEO Contest by SEO Philippines – 10th Google
  • 2005 Isulong SEOph SEO Contest by SEO Philippines – 11th Google
Probably the most prestigious worth calling out from the list above, is the 2007 SEO World Championship mainly because it had the largest prize, which was a brand new car. This contest was organized by the Swedish company GetUpdated.

Speaking Engagements, Large and Small

I have spoken at various conferences which include: SMX, PubCon, OMS, and also in the Philippines for SEMCon, MORCon, and at other events of SEO Organization Philippines. For smaller meetup groups I have shared some presentation with the San Diego SEO Meetup Group with Anita Cohen and also with the San Diego Design Group with Glenn Bradley.


More stuff about me…

I’m not yet done with this page… usually work and clients come first and my own stuff are the last thing to work on. But just as a guide for me… I plan on writing here some of the interviews I had in the past, mentions in news publications, other awards,  school life and careers before SEO.


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SEO Consultancy, Interview, Speaking whatever… you can use the form below:

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